Website Development
Experienced on all major B2C platforms: Shopify, Shopify Pro, Webflow, Wix, Squarespace, Wordpress.
CMS (Content Managment Systems)
SEO (search engine optimization) build-outs, and AEO (answer engine optimization) for increased visibility to AI -powered search such as ChatGPT.
Third Party integrations such as Google, Meta, Klaviyo, ShipStation, Relume, Figma, Stripe, HubSpot (CRM), PayPal, PIM apps, Customer support (chatbots), ERP, Inventory, and analytics reporting.
Digital Marketing
There are two types of marketing, Free (organic) and Paid.
Organic :
Organic content refers to any material that you create and share without paid promotion. This includes blog posts, social media updates, videos, infographics, ebooks and more.
Best practices include regular posting and sharing, great visuals, and SEO optimization. Building credibility and trust is key. Consistency is also important.
Information sharing is more important than ever for showing up in AEO, which looks to trustworthy sources on important topics.
Paid Advertising:
1. Google Ads for Search and Display (includes YouTube)
2. Meta Ads for Facebook and Instagram - includes Facebook and Instagram Marketplace set-ups
3. Tik Tok & More
If you know your audience, have the right offer, the right media and budget, you can't beat paid advertising.
Digital media is never pay it and leave it. It must be monitored and updated constantly to continue to reap the optimum rewards and expand your sales and market.
E-Commerce Site Funnels and Follow-up
Once a customer arrives on your site, what is their journey? Do you know? How do you find out?
There are many ways to discover this information. Fortunately a lot of this information is free via tagging with a search engine like Google or Meta. This usually involves inserting a piece of code on each page of your site to track customer engagement.
Once the data is reviewed, a lot of businesses are surprised to discover that their online customer is different than their in-store customer. Consequently content may need to be adjusted to fit their product interests, shopping habits and preferences.
For example, an e-commerce is available 24/7. Your core customers might shop at nights and weekends. For these customers, a chat-bot may help with questions coming in after-hours.
Analytics
If you have a business or a sales team, do you set goals?
Of course you do. It is the same with digital marketing and sales.
In order to continually improve the bottom line, goals must be set and measured. Sometimes they are refined as new information is acquired.
That is where we come in. We review all the KPI's, PPCs, ROIs, CPA data that tracking provides. We can utilize this data to refine your website, product mix, and campaigns to obtain the best return on your investment.
