Is your online customer the same as your in-store customer?

If you already have a brick and mortor store, that's great!

But, don't assume that the customer that walks through your door is the same customer that will visit your new website.

Your online store customer can be quite different in terms of :

What Products /services they are shopping -

Online stores offer a greater variety of products and it is very easy to comparison shop for not only sales items, but specific colors, sizes and features as well.

Times/days they shop

Online shoppers prefer the convenience of shopping whenever they want -- 24/7. For other shoppers the ability to see and touch the actual product is more important then the convenience of shopping whenever they are able.

Customer demographics-

Currently 59% of all people prefer to shop online -- with the majority of that total made up of younger shoppers.

payment preferences

Younger shoppers prefer a wider range of payment options and it an online store could easily lose sales by not including options like Zelle, Affirm, and ApplePay .

To get a better idea of who is visiting your webstore:

The ONLY thing you really need to do -- INSTALL WEBSITE TRACKING!

Use tools like Google Analytics to track visitors and their behavior on your site. This data can reveal the following:

• Total number of visitors to your site

• Total number of page views on your site

• Total number of times site was viewed in search such as Google search (sae you being seen?)

• Visitor demographics - Who are they? age, location, sex?

• Visitor source: Where are they coming from? A Google search? Ai query? An ad?

• Behavior on site - What pages and products were viewed, clicked and how long was spent on each item or page before visitor bought something or left site? Is there a page that everyone leaves?

• Items added to cart, but not purchased?

The Payoff

Understanding who your audience is the foundation of any successful sales strategy. Equipped with the information you obtain from tracking your visitors, you can begin to build a successful marketing plan that can reach far more customers than your brick and mortor store.

NOTE: All of the information above can be obtained for free.